Vancouver-based Pender Ventures invests in promising data-centric startups in health-tech, enterprise software, and industrial transformation. But what it really invests in is people, diversity, and values.
“Diversity is a critical asset in investing,” notes Maria Pacella, Managing Partner at Pender Ventures. “It brings more robust discussion that helps address biases and makes for better investing decisions.”
This conviction, matched with both the diversity and the deep expertise on Pender Ventures’ team, made the firm – one of Canada’s few women-led venture capital firms — a natural fit for Vancity’s Impact Investment Strategy. Since 2016, the Strategy has invested $67 million in 28 venture capital funds that generate tangible social, environmental, and economic benefits through investments in values-aligned startups.